The most played and widely regarded sport is basketball. Elite clubs and teams are highlighted by occasions like the NBA and ACB leagues or even just the basketball World Cup.
A great way to advertise your own basketball club, team, or small league is through these major events. Let’s examine a few of the ideas we’ve developed so you can get some new inspiration!
Every time a new basketball championship or tournament begins, the Internet and social media catch fire. Sports news, social gathering places, retail establishments, and television networks all do their best to keep you aware of what is going on.
Let’s first consider the core principles of all basketball types before moving on to the ideas for promotion. Along with many other qualities, there is fair play, friendship, respect, and tenacity. You’ll be successful if you incorporate these values into your marketing campaign to build basketball club.
You should keep in mind the following statistics about basketball marketing:
- The majority of football fans now connect on Instagram, where 41% of them log in while sporting events are taking place.
- 64% of basketball fans visit Instagram at least once a day to look for content.
- Facebook, the second-most popular social network among basketball fans, is used by 58% of basketball fans.
- 64% of the younger audience prefers basketball coverage on social media.
- Young fans place more value on content that makes them laugh than on promotions and discounts.
Keeping the statistics in mind, let’s start with some suggestions to build basketball club’s marketing!
Marketing is a Must to Build Basketball Club
Sports marketing refers to the use of sporting events, particularly those involving basketball, to advertise a company or a product. A brand or product can be promoted using this type of marketing by utilizing basketball’s popularity and media attention. Live sporting events are also marketed and promoted as part of sports and entertainment marketing.
As a matter of fact, a large number of sports clubs also use traditional marketing to boost visitors. This marketing generally entails newspaper, television, and radio advertisements as well as the distribution of basketball flyers, posters, banners, and other materials.
When watching sporting events, we frequently see advertisements for major sporting events, stadium advertisements, and athlete endorsements. Basketball marketing also contributes to building a brand image for the successful, healthy lifestyle that many people aspire to. Your brand gains credibility and becomes more likable in the eyes of the consumer thanks to this image.
Basketball Event Marketing Challenges
Even though basketball marketing is expanding quickly, there are still advertising challenges in this industry. To benefit from basketball marketing trends, brands must overcome a number of obstacles:
- Traditional media is not a thing among millennials.
- Contracts that are outdated and rigid stifle innovation and expansion.
- Fans don’t seek out inside information from rights holders and brands.
- It’s challenging to entice people to watch basketball games live.
- Sports stars can’t always market themselves well because they aren’t actors.
Targeting a specific audience
As with any form of marketing, it is essential to identify and comprehend your target market first. Think about the traits of your niche audience, such as:
- Location: Consider your customers’ favorite athletes and local basketball teams. Are you aiming for a local or regional audience? Utilize tools like email segmentation to speak directly to particular audiences.
- Interests: Does your target audience enjoy basketball, sailing, golf, or hiking? The deeper the relationship you develop with customers, the more specific your marketing strategy can be.
- Lifestyle: Are your customers trying to lose weight, and become serious athletes, or are they just interested in watching basketball? If so, you should be aware of their lifestyle and their objectives.
- Income: Your target audience’s choice of time and financial investments can be influenced by their level of income.
- Age: Try to narrow down a specific age range for your target audience so that your marketing strategies can be adjusted as necessary.
- Level of athleticism: Know what your customers’ athletic abilities are or aspire to be. It’s possible that a marathon runner won’t be interested in the same services or goods as a casual jogger.
Developing Interesting Content
Basketball fans, as well as your clients, are constantly interested in engaging content featuring their favorite basketball players. If you can use the networks of passionate basketball supporters to their fullest potential, you can reach a larger audience.
One company that consistently uses some of the most iconic basketball marketing strategies is Nike. They frequently collaborate with brand-new athletes and celebrities to produce interesting content.
Consider using content marketing in the following ways to fully tap into this sizable pool of potential clients:
- Making YouTube videos
- setting up a blog
- Creating press releases
- Getting started on Twitter
Assume you can offer interested clients compelling written, visual, and video content on a variety of platforms. In that case, you can capitalize on the enthusiasm for fame and the love of basketball that many fans have. Featuring or interacting with their preferred basketball players in the content can be very engaging.
Instagram Giveaways to Grow Audience
Give your team the opportunity to be recognized while also increasing engagement and brand loyalty. Plan a giveaway on Instagram! Giveaways on social media are a fantastic way to connect with new audiences and accomplish a variety of marketing objectives. You increase interest in your community and increase traffic to your profile. Make sure the incentive is appealing to increase the appeal of the giveaway. If you’re a basketball club or team, you can sell merchandise or tickets to games.
Followers must meet a number of requirements in order to participate in the Instagram giveaways. Asking potential participants to comment on the giveaway post is the simplest and most effective course of action. This will increase engagement and spark conversations with your fans. This is a fantastic Instagram exposure activity because genuine conversations between accounts and their followers are rewarded with better positioning.
However, there are additional, Instagram-compatible ways to take part in a giveaway. In order to participate in an Instagram giveaway, your audience must follow the account of the organizer, in this case, your basketball team. However, you can ask the participants to follow it as well if there is a sponsoring account as well, such as a clothing company or stadium. Instagram rules allow users to tag friends in comments, so we advise telling your participants to only tag a maximum of five people.
Host Personality Quiz to Build Brand Awareness
Pay attention to your marketing goals. Make it enjoyable if you want to increase brand recognition, improve client relationships, and reach out to new audiences! Give your online community something to laugh about! Additionally, if you do it well, they’ll spread the word about the promotion on social media, doing the legwork for you!
An excellent choice, in this case, is a personality test. Your audience follows you because they love basketball. Therefore, it will be intriguing to learn which member of your team they most closely resemble. Ask a series of questions about likes, common behavior, physical characteristics, basketball skills, or core basketball principles. Display a final, customized message featuring the player who most closely resembles them based on their responses! In order to generate more leads, add an Entry Form before displaying the last message.
Another option is to develop a personality test using notable basketball players, such as those from the NBA. However, by doing this, you would draw basketball fans and potentially turn them into leads and followers without exposing your brand.