The industry of eCommerce is extremely competitive and new brands are being launched every day, all vying for attention from consumers. In the age of online shopping it is essential to present your merchandise effectively and efficiently is the best way to differentiate yourself from the competitors.
One of the keys to success is to present your clothes in a manner that is focused on form, fit and style. One effective method to accomplish this is using ghost mannequins photographs of clothing. Ghost mannequin photography offers an effective, cost-effective way to market clothing on the internet.
Contrary to flat-lay or hanging techniques ghost mannequins maintain the shape of clothing without the distraction of a visual model or model. This gives an elegant, professional appearance which increases the perceived value and improves the appeal of your eCommerce shop’s appearance. This guide will provide you with the best tips for creating stunning mannequins to help you improve the appearance of your store online and boost conversion.
Ghost Mannequin Photography: What is it?
Ghost Mannequin photography is a post-production editing technique for fashion photography in which the mannequin that is used to show the clothing is removed digitally and only the clothing is left. The aim is to show the true form and fit, without interruption from the models, or models or. The result is that it appears as if the garment is floating, or being worn by a non-existent figure, thus the word “ghost.”
The advantages of using ghost models include:
- Consistent Presentation of the Product: Every product looks identical across the entire store.
- Cost-Effectiveness: It eliminates the requirement to find professionals for each product.
- Professionalism: Improves brand image through displaying products clearly and appealingly.
The Benefits of Ghost Mannequin Photography for Online Retail

Customers who shop online rely on their visuals when they choose to purchase. The well-crafted ghost mannequin photography makes clothes appear more real and maintains the shape of clothing in a way flat-lay photography or hangers can’t. Here are a few reasons ghost mannequin photography can work so efficiently for eCommerce
1. Enhances Visual Attractiveness: The clothing retains its original shape, allowing the customer to imagine what it might look like.
2. Improved Consistency: Every item looks uniform, resulting in a site with a professional and clean design.
3. Increased Focus on the Product Information: With the mannequin or model eliminated, customers concentrate on the product thus increasing their engagement and enthusiasm.
How to Produce the Greatest Effects for Ghost Mannequin Photography
To create the perfect ghost mannequin photography look requires meticulous planning, the best equipment, as well as post-production skills. Here are some suggestions to help you design high-quality ghost mannequins for your eCommerce store.
1. Take Shots from Various Perspectives
Photos from different angles is vital to make efficient ghost mannequin photography. When taking photos of clothes, it is important to photograph not only the front but also sides and back of the item. This provides your customers with an entire image of the item and gives you plenty of footage for editing post-production.
Every shot should contain:
- The Front View: The primary focal point of your page about your product.
- View From the Back: It is often overlooked but essential for displaying full information about the product.
- Views From the Side: The side views add dimension and depth, offering customers a wider view.
Take separate photos of each part that is obscured by the model (like the neckline of the front or the back collar). These images will be helpful in the event that you decide to remove the mannequin from Photoshop to create a seamless and unnoticeable appearance.
2. Make Use of the Proper Gear
The right equipment is vital to achieve professional results. The best cameras, lighting and mannequins contribute to making your photography of clothing stand out. Ghost mannequin photography experts like Squarest can customize their techniques to the product you’re photographing.
- Camera: A DSLR camera that has at minimum 24 megapixels, for clear and sharp images.
- Lens: Standard 35mm, 50mm or even 85mm lenses are the best for fashion photography because they have the most ideal focal length to capture detail of the product without distortion.
- Tripod: to ensure uniformity and to avoid any movements between shots.
- Lighting: Use softbox lights and LED panels to produce a soft even lighting that doesn’t create harsh shadows.
If you’re a modest retailer with no professional equipment it is possible to still create high-quality photos using inexpensive lighting equipment and manually adjusted camera settings. If you’re not able to spend the money on equipment, think about hiring an experienced professional photographer to ensure top-quality outcomes.
3. Pick the Mannequin That Fits Your Clothes the Best
The size of the mannequin plays an important part in the way that the clothing is displayed. You should select models that are close to the dimensions of the clothing you’re capturing. For example, a small model could make a big shirt appear unflattering and sloppy. It is essential to select an appropriate mannequin to reflect the intended shape and form.
Mannequins with different types:
- Full-Body Mannequins: Perfect for full outfits and demonstrating how many pieces can be put together.
- Torso Models: best for jackets, tops, and dresses in which only the upper body is required.
- Leg Mannequins: specifically for shorts, pants or skirts.
When choosing a mannequin to wear, take into consideration whether you wish to display just the upper part of your body or the entire outfit. Full-body mannequins work best for outfits that cover the entire body, whereas the torso mannequins are able to display top-of-the-line clothing efficiently.
4. Pay Attention to Correct Post-Production
Post-production is where magic happens with ghost mannequin photography. After you’ve captured all of the required angles then you’ll have to employ software for editing photos to eliminate the mannequin from the scene and join the photos to make a seamless product. Adobe Photoshop is the industry norm for this type of work.
Editing techniques that work:
1. Mask the Mannequin: Utilize Photoshop’s selection tools to pick and then remove the mannequin in a safe manner.
2. Combining Images: If you’ve taken images of areas that are hidden, such as the collar’s inner part, you can combine them with the main image.
3. Enhance Edges: Smooth the rough edges left behind by the removal of mannequins to make a more realistic and clean appearance.
4. Correcting Color: adjusts your contrast, brightness and color of the item to make it appear as authentic as is possible.
There are a lot of tutorials available online which can assist beginners in learning how to get rid of mannequins using Photoshop. If, however, you’re not confident with post-production, hiring a skilled photographer could be an investment worth making.
Some Extra Advice on Ghost Mannequin Photography

1. Maintain a Neutral Background: A simple neutral background, such as white or gray will ensure that the attention is on your work and makes it much easier to cut the mannequin when editing.
2. Shoot Multiple Items in One Session: After setting the camera and lighting, you can batch shoot multiple clothes in a single session to cut time and ensure uniformity.
3. Attention to Detail Shots: Alongside the standard back and front views take a look at close-ups of key aspects like buttons and stitching or texture. These details can enhance the appeal of your product and can help in answering questions from potential buyers.
4. Test a Variety of Mannequin Styles: Test full-body, torso or hanging mannequins to determine which design best represents your brand.
In Conclusion
Ghost mannequin photography clothing are an important tool for online retailers who wish to showcase their merchandise in the most appealing possible way. It achieves a balance between professionalism and realism by presenting the product with no distractions.
If you follow these guidelines using the correct equipment, shooting at different angles, choosing the right size mannequin and improving your post-production abilities, you are able to create attractive images to increase sales and customer engagement. The investment in high-quality ghost mannequin photography can boost your eCommerce image, enhance your shopping experience for clients, as well as increase your revenue and sales.